Have all the time in the world to read your novel-like ad campaign.
How do you say your promise? The flyer layout and its implementation must be an eye candy. You have to think that your probable customers do not have all the time in the world to read your novel-like ad campaign. You have to balance it out by placing good quality pictures with short and sweet captions that will be enough to relay whatever it is that you would want to let your flyer printing target market know about.