Secrets of Marketing Success with Direct Mail Lists
Did you know that you can measure the success of your direct marketing campaign by doing something small first, and then moving on to something more expensive and vital as brochure printing? For example, you can print postcards to spread information regarding the launch of a new product or service. So, before you spend a huge amount of money in printing brochures and catalogs for every customer, you can make it a point to check their response with printed postcards. Postcard printing is cheaper than most other forms of printed marketing tools.
That is the reason most entrepreneurs use postcards to ensure that the customers are interested to open and read the promotional messages of your company. People who’d respond to the postcard or flyer marketing campaigns should be there on your direct mail lists. You should avoid sending costly brochures and catalogs to people who wouldn’t even bother to open those. There are a few things to remember when doing direct mail marketing.
Repeat direct mails
Sending catalogs and flyers to customers just once will not help in fetching the desired result. You may need to check your direct mail lists at regular intervals and resend marketing copies to your targeted customers and people. Often customers throw away or stack up flyers and brochures thinking that they’d need those later. However, these pieces often get lost among piles of old newspapers and books. That is the reason you need to send direct mailing copies to your customers and clients at regular intervals to make your presence felt. Regular direct mails will help the customers remember your business well. Thus, they will remember and contact you when there is an urgent need. They will be compelled to opt for the products and services of the company. Moreover, sending catalogs and flyers at regular intervals will mean that yours is a company to rely upon. Regular marketing campaigns mean that your company is consistent. It helps in building customer loyalty and reliability. It goes a long way in helping your business growth. Repeat mailings denote credibility. So, you should not ignore the importance of sending mailers to everyone in direct mail lists.
Make flyers and catalogs interesting
Probably the only way you can ensure that the direct mailing tools that you send to your customers are interesting is by making the marketing pieces attractive and interesting. These marketing pieces may contain information regarding your company and its products or services. It can also be a newly launched product or any special discounts that you want your customers to know about. You must use the right combination of colors and designs. You need to choose the right fonts for the texts too. You must make sure that the marketing pieces are easy to read and a glance is all it takes to get the message across. Once the customers know the subject of your flyers and brochures, they will be more than willing to read the whole information. Moreover, the information you put in the direct marketing pieces should be engaging. You must choose your target customers. There should be something of interest to your targeted customers in the flyers and leaflets directed towards them. This will ensure that you are getting a maximum number of customers for your business.
Measuring success with direct mail lists
So, you’re done with sending the catalogs, brochures, and flyers through mails. Now you need to know how successful your campaign has been. What do you do to check that? Most importantly, you need to check whether you are getting phone calls and emails enquiring about the products and services you talked about in the postcard or flyer that you sent to them. As a part of marketing campaign, you can send coupons and special offers to your customers using various direct marketing tools. Thus, when they redeem the coupons and visit your store with those coupons, you know your marketing campaigns have been successful.
You can also check your return on investment or ROI for the campaign. Calculate the amount of money you spend for the campaign. Accordingly, you need to check whether you are getting satisfactory number of queries from the customers. Enquiries from a large number of customers about your products and a lot of potential customers to your stall will ensure that your direct marketing campaign has been successful.
Designing tools for direct mail lists
If you are wondering what to share with potential customers in your direct mailing lists, you must know that choosing the best tools matters a lot in direct marketing success. There are loads of benefits of knowing your customers before choosing specific marketing tools. For example, you need to find out whether your customers are eager to check out the complete brochure of your company or will just take a glance at the brochure. It depends on the type of business you own too. For instance, if you are into the business of selling jewelry, you can create a brochure of all the designs at your store. However, if it’s a bakery, a catalog of all the food items available at the store would be enough to attract the interest of the customers. So, you must make it a point to segregate customers based on their demo graphical location, age, and interest before choosing any specific marketing tool for them. You must have separate mailing lists for different sections of customers.
Choosing a printing service provider
When it comes to choosing a printing service provider, you need to check whether the company you are choosing is reliable and reputed. You must make it a point to check whether the company has all the equipment and machinery for doing best quality prints. In addition to that you must check the previous works of the company. Checking their portfolios is a great idea. You can also check reviews and ratings of previous and existing customers. You must also compare quotes by two or three companies before choosing the most suitable one.