Five Things You Need to Know Before Printing Brochures
Brochures are among the most effective tools in business promotions. These days, you can easily create your own brochure using computer software of your choice. However, there are several tips you must know to make professional-looking brochures. Read these pointers first before printing brochures.
1. Know the Correct Size
Among the most usual errors made by those who make their own brochures is a wrong setup of size. Even if you are done with the design and layout, it could be returned to you if the sizing is wrong. Never use an A4 layout and send it to the printing company on 8×11 paper size. Remember that when a printing company needs to adjust the layout, the resolution and placement of images could be affected.
2. Choose the Right Kind of Paper
For printing brochures, many printing companies use paper stocks in 80 lbs to 100 lbs in various finishes. It is definitely your preference, but a thicker paper stock is significantly more substantial compared to thinner stocks without huge difference. Bear in mind that using a superior quality paper might persuade a potential client about your professionalism compared to other companies within your business niche. Moreover, adding matte finish will provide a striking gloss for your brochure. However, if a large part of your brochure is covered with ink, it will appear as glossy. But if you use darker colors in your design, using a matte finish or a varnish will avoid smudges on the paper.
3. Be Unique and Innovative
Before printing brochures, you must carefully consider what message you want to send to your target readers. You can begin by searching for other companies within the same industry to see what techniques they are using in their advertising materials. Make sure also that you provide all the needed contact details.
Be sure that your creation stands out. More often than not, people will first see the front page, so be certain to make it attractive and convince a potential client to grab and read more. If you can make it, get original fonts. Avoid using usual fonts that goes with your software. Your competitors have them too and it is a cheap brochure printing technique to use fonts that are very common.
4. Ensure High Resolution
Ensuring that your layout has high resolution is an important step in creating a professional-looking brochure. If you submit a layout that includes images with low resolution, the whole brochure might come out as pixilated. Bear in mind that graphical images you view on your monitor has limited resolution of 72 dots per inch. This is perfectly fine for soft copy access, but not enough for printing a brochure.
5. Provide an allowance for print bleeding
Ever heard of print bleeding? Consider it as an insurance coverage for optimum design. After brochures are printed, they are cut into desired sizes and trimmings. The cutting mechanism is a precise process, but there are times that this fails. By providing an allowance of about 1/8th of an inch your images and photos on the edges will be at their best.