Full color prints add life to your design and images, you may get to save more on two-color or one-color print but it may lessen your marketing impact. Full color is the way to go. Right now, there are several print companies that offer full color printing at affordable rates.
How effective is the format of the brochure designs! It depends on the expertise of the designers to use the fonts, columns, typeface and others that does not look very much clumsy to the readers.