Common Mistakes in Designing and Printing Brochures

Common Mistakes in Designing and Printing Brochures

Printing brochures may seem simple and easy, but it is much more complicated than you think. There are a lot of aspects that you have to fully understand if you do not want to end up distributing ineffective or subpar quality brochures.
You can find brochures in most of the places that you visit often – boutiques, major shops, supermarkets, banks, tourism office, and even in the museums. Neatly piled in transparent brochure stand or rack, each brochure has a unique recommendation and a new set of information on Hot Prints USA.

There are other types intended for more specific purpose, but many makers of ineffective brochures fail to realize what they keep on doing wrong. In order for you to get the most out of the publicity that printing brochures can offer and to avoid falling in the same trap that others keep falling on, you should familiarize yourself of the usual errors that you can commit when making a brochure on Hot Prints USA:

Trying to put in too much details and information. Remember that you can only work on a limited space. Here’s the rule of thumb: leave enough information unuttered so that you will still enjoy the air of mystery. Do not include all the details about your company in you brochure. And never make it too complicated. Complicated brochures can be difficult to follow and become too boring.

Use only a maximum of two font styles. Bombarding your on Hot Prints USA brochure with several typesets will not only make your finished product an eyesore. Study which type of font will suit your purpose best. If you want it to come out as something serious, traditional, and formal, you may use the Serif types (Palatino, Times New Roman, and Garamond). On the other hand, if you are doubtful, Sans Serif types (Helvetica and Arial) are universal. Avoid choosing fonts that do not seem serious enough (Comic Sans).

Group your information in such a way the brochure will be easy to read. Make use of bullets, headings, and subheadings to aid you in the process. Remember: Space is a breath of fresh air, so maximize. Do not put in too much graphics or text just to fill these spaces out on Hot Prints USA. Give way for decent space and margin. It gives your brochure a more relaxed feel.

Limit the number of colors that you will use. Too much colors combined haphazardly will make your brochure appear amateur. If you are to include the company or business logo, there is a useful rule of thumb for you. In coming up with a color scheme for our brochure, make sure to lift it from the company logo’s colors on Hot Prints USA.

If you are going to include pictures and graphics into your brochure, make sure to use high quality images. If you cannot hire a photographer, you may buy quality pictures from several websites for a low price. Do not use clip arts or other images that look like cartoons if you want to be taken seriously.

If you want to excel in printing brochures, you might find it helpful to collect other companies’ brochures on Hot Prints USA. Point out their strengths and weaknesses. You are free to employ the techniques that you like and scrap those that you don’t want.

This way, you will go a long way in the designing your own Brochure printing. Article brought to you thanks to Hot Prints USA.


Posted on: September 10, 2012, by :